Introducing Friday: Always-On AI, Zero Setup Required
We’re excited to announce the open beta of Friday, our new conversational automation platform.
Friday lets anyone hand off real, ongoing work to AI—without writing code, configuring workflows, or learning a new interface. You describe what you want done in plain language, and Friday takes it from there—whether you’re at your desk, in meetings, or living the rest of your life.
Most AI tools today are built around a transactional model. You ask a question, get an answer, and repeat the process the next time you need help. That works for one-off tasks, but it breaks down for the work that quietly taxes you every day: keeping dozens of open loops alive, remembering what to check, noticing when something changes, and following through at the right moment. It’s not hard to have good instincts. What’s hard is turning those instincts into consistent action without it becoming a second job.
Friday is designed for everything that continues after you close the tab.
When work runs continuously, the bar for AI is much higher. Overconfident answers, long wait times, or systems that can’t hold context over time are tolerable in a single interaction—but they’re disqualifying when you expect AI to stay engaged. Friday is built around a different model.
When you tell Friday what you want, it doesn’t treat your request as a single prompt to answer. It treats it as work that needs to run continuously. Behind the scenes, Friday breaks your intent down into focused pieces of work and coordinates a small team of specialized agents to handle them together. One agent gathers and refreshes context. Another keeps watch for changes. Another checks outputs for quality or relevance. Another packages updates so they’re concise and useful.
That coordination is the core innovation. By decomposing a high-level goal into right-sized tasks and assigning them to agents with clear roles, Friday delivers work that’s more reliable, more repeatable, and more cost-effective than a single “do everything” model—without exposing any of that complexity to the user.
To you, it still feels like a conversation. Underneath, it behaves more like a well-run team.
In practice, that means you can hand off work like this.
When a new meeting hits your calendar, make sure it’s actually actionable. Confirm the location or video link, pull in the agenda if one exists, keep an eye on who hasn’t responded, and flag anything that looks off—before you’re five minutes late wondering where to go.
When you’re tracking a company, a market, or a competitive space, keep watch continuously. Notice the changes that actually matter—earnings, news, shifts in sentiment, new information that reframes the story—and tell you when something genuinely changes the landscape, not every time a headline gets published.
As one early user, a design agency owner, put it: “Maintaining relationships in genuine and consistent ways is very tough to crack. With Friday, it’s building the right habits as a business in a way that actually sticks.”
Another early user described it this way: “The hardest part was staying consistently informed without turning it into a second job. Friday let me stay grounded in what actually mattered without having to constantly watch everything myself.”
You’re not building flows. You’re not learning trigger logic. You’re not checking dashboards. You’re delegating ongoing work to a system that stays engaged, then pulls you in only when it makes sense.
This approach is especially important for people who don’t consider themselves technical—product managers, analysts, operators, real estate agents, founders, parents, and anyone who has never wanted to learn how automation tools work. Traditional workflow builders promise power, but they require users to think like engineers. Friday removes that requirement entirely. There are no nodes to connect, no conditionals to debug, and no automation UI to maintain. The complexity lives entirely on our side.
Just as importantly, Friday doesn’t try to replace human judgment. It handles the preparation, tracking, and coordination, then brings you back into the loop at the moments where a decision actually matters.
In today’s open beta, Friday supports continuous work across tools like email, calendars, Slack, Discord, web research, CSVs, and GitHub. Agents can run on schedules or react to events, coordinate across multiple steps, and keep things moving without you needing to re-prompt or supervise the system.
Friday is still early, and this beta is about learning alongside our users. We’re excited to see what people choose to hand off once the cost of keeping track disappears—and how they start to think differently about the work they no longer need to carry with them.
If you’ve ever thought, “I wish this could just take care of itself,” Friday is built for exactly that moment.
You can join the open beta starting today.
Start using Friday. Sign up for the open beta and put your first AI to work.
— Ken & the Friday team